Effective Date: 12 September 2026

1. Introduction

Welcome to Content GlowUp ("we", "us", or "our").

This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, make a purchase, submit an enquiry, join our email list, or otherwise interact with our products, services, and digital resources (collectively, the "Services").

Our Services may include conversion-focused landing pages, design systems, digital templates, implementation support, setup services, automation support, integrations, analytics-related support, hosting, ongoing management, and related business resources.

We are committed to handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our Services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Services.

We are committed to respecting your privacy and handling your information responsibly. We aim to use tools and systems we believe are secure and appropriate, and we only use data where necessary to operate our business, deliver our Services, and improve our offerings.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us, including:

• your name

• email address

• phone number (where provided)

• business name and Australian Business Number (where provided)

• billing or transaction-related information

• information submitted through forms, enquiries, bookings, applications, or direct communications

• information you provide when purchasing our products or services

• information you provide when subscribing to updates, newsletters, specials, discounts, or promotional communications

Payment information is processed securely through third-party payment providers. We do not store or have direct access to your full payment details.

2.2 Non-Personal Information

We may collect non-personal or technical information such as:

• browser type

• IP address

• device type

• operating system

• referral source

• pages visited

• actions taken on our website

• session, usage, and performance data

This information may be collected through cookies, analytics tools, and similar technologies used to improve our website, Services, and user experience. Our analytics may include aggregated click and interaction data (for example, click maps that show where visitors click on a page) to help us understand how our website is used and improve its performance and conversion. We do not record individual visitor screen sessions.

3. How We Use Your Information

We may use your information to:

• provide, deliver, and support our products and Services

• process purchases and transactions

• communicate with you about enquiries, projects, purchases, updates, and support

• provide onboarding, implementation, setup, automation, integration, hosting, management, or related service support

• send newsletters, updates, specials, discounts, or promotional communications where you have given us your consent to do so

• improve our website, offers, systems, content, analytics, and customer experience

• monitor website performance, engagement, and service effectiveness

• maintain security, prevent misuse, and protect our business and users

• comply with legal obligations

Marketing communications. We send marketing or promotional communications only where you have consented to receive them, or where you are an existing customer and the communication relates directly to the services you have purchased from us. Every marketing message includes an unsubscribe link, and you may withdraw your consent at any time by using it or by contacting us. We action unsubscribe requests promptly.

4. Information We Handle on Behalf of Our Clients

Some of the information we hold is not about our own customers. It is about people who contact one of our clients.

When you submit an enquiry, booking or order through a website we build and manage for one of our clients, your information is collected for that business, not for us. That business decides what it asks you for and why. We hold and process that information only to deliver the service we provide to them.

In practice this means:

We use your information only to pass it to that business, to send you the automatic confirmation or reply their system is set up to send, and to keep their record of your enquiry.

We do not use your information for our own marketing. We will not add you to our mailing list, contact you about our own services, or use your details for any purpose of our own.

We do not sell your information to anyone.

Where the business you contacted works in an area in which enquiries may include sensitive information, including information about a person's health or care needs, we treat that information with the additional care that category requires, and we limit who can access it.

If you want to see, correct or delete the information held about you, contact the business you enquired with, as it is their record. If you contact us instead, we will direct your request to them and assist them in actioning it.

If that business stops working with us, their website and their records are transferred to them, and your information goes with it. From that point, that business holds it directly.

5. Sharing of Information

We do not sell your personal information.

We may share your information with trusted third-party service providers where reasonably necessary to operate our business and deliver our Services, including:

• payment processors, such as Stripe or other secure third-party payment services

• website and hosting platforms

• form and data collection tools

• email marketing and communication platforms

• analytics, tracking, and product insight tools

• automation and integration platforms

• customer management, workflow, or client management systems

• professional advisers or service providers who assist with business operations

We may also use software tools, including automation or AI-assisted tools, to support internal operations, analysis, and service delivery.

In some cases, we may work with third-party tools, platforms, or systems selected or used by our clients as part of delivering our Services. Where we manage analytics or systems on behalf of a client, we process information for the purpose of delivering the Services to that client.

Where a client's website and associated systems are transferred to them, any data held within those systems is transferred with it.

We may also disclose information:

• where required by law

• to protect our rights, safety, property, or operations

• in connection with a business transition, sale, merger, restructure, or transfer of assets

6. Cookies and Tracking Technologies

We use cookies and similar technologies to understand how visitors use our website, improve performance, analyse engagement, support our Services, and enhance the user experience. This includes analytics and aggregated click-mapping tools that help us see how our website is used so we can improve it.

These tools may collect information about how you interact with our website and Services.

You can usually control or disable cookies through your browser settings. However, disabling certain cookies may affect how parts of the website function.

7. Your Choices

You may choose not to provide certain information, although this may limit your ability to access some features, products, or Services.

You may opt out of marketing or promotional emails at any time by using the unsubscribe link in those emails or by contacting us directly.

You may request access to, correction of, or deletion of your personal information, subject to legal and operational requirements. We will respond to such requests in accordance with the Australian Privacy Principles.

8. Data Retention

We retain personal information only for as long as reasonably necessary to provide our Services, operate and improve our website and offerings, and, where we manage analytics or systems on behalf of our clients, to support the performance and improvement of their websites. We also retain information as needed to comply with legal obligations, resolve disputes, and enforce our agreements.

How long we retain information may depend on the type of information, the purpose for which it was collected, and any legal, accounting, or operational requirements.

Where we transfer a client's website and associated systems to them, any personal information held within those systems transfers with it, and the client becomes responsible for that information from that point.

9. Security

We take reasonable administrative, technical, and organisational measures to help protect your information from unauthorised access, disclosure, misuse, or loss. These measures include limiting who can access information, providing read-only access where full access is not necessary, and restricting access to the systems that hold client records.

However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

10. Data Breaches

If we become aware of unauthorised access to, unauthorised disclosure of, or loss of personal information we hold, we will assess the incident promptly and take reasonable steps to contain it.

Where the information relates to one of our clients or their customers, we will notify that client as soon as reasonably possible so they can meet any obligations that apply to them.

Where an incident is likely to result in serious harm to an individual, and notification is required by law, we will notify the affected individuals and the Office of the Australian Information Commissioner in accordance with the Notifiable Data Breaches scheme.

11. Children's Privacy

Our Services are not specifically directed to individuals under the age of 18.

We do not knowingly collect personal information from individuals under 18. If you believe a minor has provided personal information through our website, please contact us and we will take reasonable steps to remove that information where appropriate.

12. Overseas Disclosure and International Use

Content GlowUp is based in Australia. Some of the third-party tools and platforms we use to operate our business and deliver our Services store or process data outside Australia, including in the United States and other countries where those providers operate.

Our Services may also be offered to individuals and businesses in other countries. By using our Services, you understand that your information may be processed, stored, or transferred in countries where we or our third-party providers operate. We take reasonable steps to ensure that personal information is handled appropriately.

13. Complaints

If you have a concern or complaint about how we have handled your personal information, please contact us using the details in Section 15. We will acknowledge your complaint and aim to respond within a reasonable period.

If you are not satisfied with our response, you may refer your complaint to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

Your continued use of our Services after any updates are posted indicates your acceptance of the revised Privacy Policy.

15. Contact

If you have questions about this Privacy Policy or how your information is handled, please contact:

Content GlowUp
Email: contact@contentglowup.com